I’m a Digital Marketer who loves bringing ideas to life. My career journey began as a copywriter, which taught me that great communication isn’t just about words – it’s about creating experiences, planning meticulously, and executing flawlessly. From my early days crafting copy for prestige clients like banks and luxury properties, to expanding my creative palette across diverse sectors like F&B, FMCG, and finance at top agencies, I’ve learned how to speak to different audiences effectively.

 

I brought this passion for compelling content and knack for project management to the Hong Kong Tourism Board (HKTB). As part of the Trade Marketing Team, I’ve overseen fascinating trade communications and organized major worldwide events – think global conferences and delegate overviews! Leading projects like the enhancement of our B2B website, PartnerNet, and developing innovative campaigns has been incredibly rewarding, allowing me to quickly make a significant contribution to the team.

 

With over a decade in the creative and marketing world, I’m driven by delivering engaging results and navigating new frontiers. I believe in continuous learning and am always ready to take on the next challenge. (And yes, that spirit of exploring new grounds even extends to learning how to ride a motorcycle these days!)